Vol. 4 No. 04 (2024): Academic Journal on Business Administration, Innovation & Sustainability

Articles

• THE ROLE OF PERCEIVED ATTRACTIVENESS IN SHAPING CONSUMER PREFERENCES: A STUDY OF SPORTS BRAND T-SHIRT PURCHASING BEHAVIOR AMONG COLLEGE STUDENTS IN ZHENGZHOU, CHINA

  Weikang Zhao , Mustaffa Halabi

  33-52

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  DOI: https://doi.org/10.69593/ajbais.v4i04.115

• A SYSTEMATIC REVIEW  OF BIG DATA INTEGRATION CHALLENGES AND SOLUTIONS FOR HETEROGENEOUS DATA SOURCES

  Farhana Zaman Rozony, Mst Nahida Aktar Aktar, Md Ashrafuzzaman, Ashraful Islam

  1-18

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  DOI: https://doi.org/10.69593/ajbais.v4i04.111

• AGILE PROJECT MANAGEMENT: ANALYZING THE EFFECTIVENESS OF AGILE METHODOLOGIES IN IT PROJECTS COMPARED TO TRADITIONAL APPROACHES

  Anisur Rahman

  53-69

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  DOI: https://doi.org/10.69593/ajbais.v4i04.127

• LEVERAGING MANAGEMENT INFORMATION SYSTEMS FOR ENHANCING CREDIT RISK ASSESSMENT IN COMMERCIAL BANKS

  Md. Waliullah

  19-32

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  DOI: https://doi.org/10.69593/ajbais.v4i04.112