Transforming Corporate Social Responsibility through Green Supply Chain Practices: Unlocking Sustainable Growth and Competitive Advantage
DOI:
https://doi.org/10.69593/ajbais.v4i04.159Keywords:
Corporate Social Responsibility (CSR), Green Supply Chain Practices (GSCP), Innovation, Operational Efficiency, Stakeholder Engagement, Sustainability, Transformation, Value CreationAbstract
This study investigates the revolutionary possibilities of combining Green Supply Chain Practices (GSCP) with Corporate Social Responsibility (CSR) to give businesses a competitive edge and sustainable growth. In a time, when social responsibility and environmental issues are of the utmost importance, companies looking to improve their sustainability efforts must comprehend how CSR and GSCP interact. Investigating how the combination of these two areas may enhance stakeholder interactions, promote innovation, and increase operational efficiency is the fundamental goal of this research. The research approach used in this study is qualitative and is based on secondary data analysis. It makes use of a thorough review of previous research, industry reports, and pertinent publications. A strong basis for analysis is provided by the dataset, which includes recent research and ideas from a variety of industries. Organizations that successfully combine CSR and GSCP report notable operational gains, improved reputations, and heightened stakeholder trust, according to key findings. However, problems like change aversion and the lack of defined frameworks for measurement are still common. Overall, this research adds to the expanding body of knowledge on sustainability in business practices and offers practical recommendations for organizations looking to improve their CSR and GSCP initiatives. The implications of this research are both theoretical and practical, emphasizing the necessity for organizations to adopt integrated strategies that align CSR with GSCP. Although the study provides insightful information about the advantages and difficulties of this integration, it also acknowledges limitations related to the generalizability of findings across different cultural contexts and sectors.