An Empirical Analysis on Customer Perception Towards Online Shopping

Abstract

Buying online has become very popular in this epoch anticipated to the expansion of technology. The advent of E- money and the enormous use of debit and credit cards have brought shops from throughout the world to the tip of customers' little finger or to the web page. Corporations use effective business plans to convert the potential customers into active ones. Buyers are having a positive attitude towards online shopping as it allows them to shop more ideally without spending hours in shopping areas. This research examines the customers' notion on online shopping and which factors are recognized differently between male and female consumers.