ZHAO , Weikang; HALABI, Mustaffa. THE ROLE OF PERCEIVED ATTRACTIVENESS IN SHAPING CONSUMER PREFERENCES: A STUDY OF SPORTS BRAND T-SHIRT PURCHASING BEHAVIOR AMONG COLLEGE STUDENTS IN ZHENGZHOU, CHINA. Academic Journal on Business Administration, Innovation & Sustainability, [S. l.], v. 4, n. 04, p. 33–52, 2024. DOI: 10.69593/ajbais.v4i04.115. Disponível em: https://allacademicresearch.com/index.php/AJBAIS/article/view/115. Acesso em: 22 oct. 2024.