[1]
Zhao , W. and Halabi, M. 2024. THE ROLE OF PERCEIVED ATTRACTIVENESS IN SHAPING CONSUMER PREFERENCES: A STUDY OF SPORTS BRAND T-SHIRT PURCHASING BEHAVIOR AMONG COLLEGE STUDENTS IN ZHENGZHOU, CHINA. Academic Journal on Business Administration, Innovation & Sustainability. 4, 04 (Oct. 2024), 33–52. DOI:https://doi.org/10.69593/ajbais.v4i04.115.