Maintenance-Service-Quality and its Relationship with Satisfaction: A Study of Real Estate Industry in Bangladesh

Abstract

The real estate sector is one of the fastest growing sectors in Bangladesh. In keeping with rapid population growth in metropolitan cities of the country, the real estate business has stretched itself to cover new boundaries and respond effectively to long-term needs of the mammoth city populace. The costumers of real estate properties (apartments) expect some facilities in exchange of their money. This research has measured the level of customer perception of apartment maintenance-service-quality offered by the real estate companies of Chittagong metropolitan only and the relationship between the two constructs- perception of apartment maintenance-service-quality and user satisfaction. Some recommendations have also been suggested for the apartment builders and developers for improvement of their maintenance-service-quality to ensure better customer satisfaction.