Influence of Survey on Customer Acquisition for an E-Commerce Venture: A Case Study on Rokomari.com

Authors

  • Nahid Sultana Lecturer, DBA, International Islamic University Chittagong

Keywords:

E-commerce, Survey, Customer Acquisition, Cash on Delivery (CoD)

Abstract

Different types of e-commerce companies are using different types of methods for Customer Acquisition. Rokomari.comis the best book selling e-commerce site in Bangladesh.Once it uses a special type of survey questionnaire for customer acquisition. After calculating all the data collected from the survey it is found that there is a positive relation between special types of survey on customer acquisition for an e-commerce company.

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Published

2022-05-20

How to Cite

Nahid Sultana. (2022). Influence of Survey on Customer Acquisition for an E-Commerce Venture: A Case Study on Rokomari.com. Academic Journal on Business Administration, Innovation & Sustainability, 2(2), 1–10. Retrieved from https://allacademicresearch.com/index.php/AJBAIS/article/view/17

Issue

Vol. 2 No. 2 (2022): Academic Journal on Business Administration, Innovation & Sustainability

Section

Articles